Serre Chevalier

The 11th largest French ski resort, and ranked in the Top 30 ski resorts worldwide, is all hands on deck for the Compagnie des Alpes teams, who are working to develop the future of this resort, a real Group laboratory, a land of experimentation with a long-term vision for sustainable mountain holidays.

The Serre Chevalier area’s ambition is driven by an important investment programme to improve the customer experience, develop smooth-flowing traffic, but also make an active contribution to the future economic growth of the Valley and the region’s sustainable development.
The vast project aimed at renovating the ski lifts meets the needs for accessibility and free-flowing traffic across all four sectors of the ski area. After Rocher Blanc in 2018, and Cote Chevalier in 2019, the replacement of the Cibouit and Eychauda chairlifts is particularly innovative in its construction methods and the technologies chosen, such as in particular the retro-fit covering of the stations which limits "single use" and allows a control of the resources.

Against a backdrop of ample secondary accommodation and a limited supply of hotel accommodation, the area has now deployed a variety of Group tools by purchasing, renovating and marketing more than 100 apartments, while also co-financing with CDC the 400-bed Aquisana residence as from 2016. To boost distribution, the area also recently got equipped with a dedicated B2B structure, SerreChe Tours.

The Serre Chevalier area is thinking beyond the winter season and skionly activities. In partnership with Salomon, the resort has been hosting the “Serre Che Trail” run, a high-altitude mountain trail run at the foot of the Écrins and Meije glaciers, in the protected and untouched parts of the Cerces mountains. Serre Chevalier has also developed an original go-karts activity , 3-star picnic areas…

Green Globe certified since 2018, Serre Chevalier is active on a number of fronts: lower fuel consumption for maintenance vehicles, a lower number of ski lifts, snow-making machines…
Today, the area is going the extra mile as it becomes a venue for experimentation with renewable energies: in 2021, Serre Chevalier will produce 30% of its electricity via three renewable energies (solar, wind and hydraulic). The developments will rely mainly on the resort’s equipment and will be developed in collaboration with local craftsmen. Compagnie des Alpes is focusing its full attention on this laboratory, which holds huge potential for replication and exportation.