Grévin Paris

In 2019, after a month of work, this 137-yearold institution reinvented itself to become Incredible Grévin. The challenge: to strike a careful balance between past and future by applying technology to enhance history and the visitor’s journey, and to magnify the experience without misrepresenting the heritage.

Inaugurated in 1882, Grévin Paris is an institution that has welcomed more than 60 million visitors, an architectural heritage building typical of Paris in the 1900s, and a testimony to history with more than 2,000 characters built by the expert hands of CDA Productions artists.

In early February 2019, Grévin Paris became Incredible Grévin, an experience museum with new and immersive sets, a completely modernised history area, 200 restored characters and more than 30 new characters, from singer Soprano to Eric Antoine, including Thomas Pesquet, Martin Fourcade, Brigitte Bardot, Marcel Proust and the Père Fouras.
More than ever before, the new circuit lets visitors interact with the sets and characters, with a strong focus on digital effects, technology and directional sound, together with video mapping and motion sensors.

Grévin Paris also disrupts the experience and suggests unprecedented partnerships. For example, after receiving the characters of Miraculous inside its walls, the museum has become the epicentre of an episode of the animated series; the action unfolds in the original setting recreated through computer-generated images. Grévin has also inaugurated a new space plunging visitors into the world of video games with Detroit: Become Human. A recognition of the tenth art, and the opportunity for Grévin Paris to strengthen its positioning as an innovative, technological and immersive museum.

Grévin also has managed to preserve its original historical décors – the columns, the cupola, as well as the theatre, built in 1900 and classed as a historical monument by André Malraux in 1964 (on the French Supplementary Historical Monuments List).