CDA Management

Based on its first-hand experience as a leading ski resort and leisure park operator, Compagnie des Alpes has developed a consulting business in France and abroad. The CDA Management teams work at Compagnie des Alpes locations but also as external experts on consulting assignments. They are involved in the entire value chain, covering concept development, site locations, master planning, construction and operational assistance and launch preparations, while keeping the environment and local communities in mind.

60 million euros, 30 simultaneous projects, 500 workers from a variety of trades, 130 companies and just nine months to completely reinvent the Jardin d’Acclimatation: this was the challenge met by the site teams, LVMH and Compagnie des Alpes – a success story that perfectly illustrates the Group’s ability to form innovative partnerships. Through CDA Management, Compagnie des Alpes provided general contracting support, management and marketing services.

In terms of ski areas, the teams provided operational support for the first opening seasons of the new Chinese resort in Thaiwoo, technical assistance and the four-season business development strategy. In 2022, the resort will host a number of events for the Beijing Olympics.
 

Areas of expertise :

• CONCEPT DEVELOPMENT AND SITE LOCATION SERVICES
  >>>> Define the site concept & location in line with the local specificities of each market.
  • Market study: catchment area, competition, customer expectations, potential
  • Concept development: target customers, positioning
  • Initial technical feasibility study and preliminary business plan

• MASTER PLANNING
  >>>> Draw up the site master plan and business plan
  • Preparation of the master plan
    > Ski areas: ski lifts, slopes, artificial snow, security, etc.
    > Leisure parks: ticketing, attractions and rides, shows, restaurants, shops
  • Detailed business plan

• CONSTRUCTION ASSISTANCE
  >>>> Assist in the site’s construction
  • Detailed project schedule
  • Conduct calls for tenders, selection and coordination of suppliers
  • Daily worksite, budget and schedule monitoring

• LAUNCH PREPARATION
  >>>> Preparing for opening
  • Detailed organisation
  • Definition and implementation of operating procedures
  • Hiring & training
  • Marketing, sales and communication plan

• OPERATIONAL ASSISTANCE
  >>>> Co-manage the site to ensure visitor safety and maximise customer satisfaction
  • Operational management & site maintenance
  • Launch of development plan to increase the site’s appeal
  • Marketing & sales action plans
  • Management of HR, finance, administrative & legal departments

Contact: developpement@compagniedesalpes.fr