Les Menuires

The gateway to 3 Vallées, Les Menuires ski area is a model of engagement and collective effort by all local stakeholders. Assembled under the label Friendly Menuires and built on the basis of design thinking, the initiatives conducted jointly to promote tourism and customer incoming are aimed at revitalising the ski area and making it a brilliant site.

A part of Compagnie des Alpes since 1991, Les Menuires ski area is constantly modernising and streamlining its facilities. An essential facility to ascend Les Menuires ski area and travel across the 3 Vallées, the Bruyères 1 and 2 cable car has been seriously overhauled to mark its 30th anniversary. A new lease on life for a facility as good as new... only better: all of the foundation blocks and pylons have been reused.

Artificial snow-making has reached a coverage rate of 55% - one of the highest in the Group. The construction of hillside reservoirs is a real challenge, as for the new Masse hillside reservoir with its 80,000 m3 high-altitude reservoir, its new snow factory and the extension of its production network. The reasonable and collective use of these water resources will help supply water to the community for agricultural purposes or for drinking water, as the case may be.
Water management is also a key priority of the project to restore the Plan de l’Eau des Bruyères bogland : an important Nature 2050 programme for Les Menuires, integrated into the heart of the Vanoise National Park, and aware of the challenges posed by environmental protection in the face of climate change.
In December 2018, with the support of SEVABEL, Les Menuires ski resort furthered its climate commitment to become the leading French resort to join the POW Resort Alliance, coordinated by the Protect Our Winter Association. As such, the resort takes a leading stance in climate initiatives thanks to an ambitious environmental and social plan.
t was also in this setting that Les Menuires ski area is working on a shared positioning focused on the “summer mountain”.

SEVABEL also plays a leading role in boosting occupancy rates and filling up the destination. Agence Immobilière de la Vallée des Belleville, a real estate agency and Group subsidiary, markets more than 600 units and is the largest agency in the valley. SEVABEL is also contributing, alongside local authorities, to the renovation and remarketing of some fifty apartments every year. Lastly, thanks to the incoming agency Les Menuires and Saint-Martin Tours, SEVABEL is boosting the destination’s international promotion to foreign tour operators.