Mountain Resorts
The mountain resorts managed by Compagnie des Alpes are located exclusively in the French Alps. They are among the biggest and most renowned in the world (La Plagne, Les Arcs, Tignes, Val d’Isère, Méribel, Les Menuires, Serre Chevalier, Grand Massif, etc.) and make Compagnie des Alpes one of the world’s leading mountain resort players. The Group also has a stake in the Megève, Chamonix-Mont-Blanc, Avoriaz, Rosière and Valmorel resorts.
Compagnie des Alpes operates its mountain resorts under long-term concession contracts (Public Service Delegations), and helps develop the attractiveness of the regions by working closely with its various stakeholders: elected officials, socio-professionals, tourist offices, ski schools, accommodation providers, etc.
Compagnie des Alpes employees are tasked with designing, developing and managing natural spaces in order to offer high altitude skiing and leisure experiences in a protected and secure environment.
The Group’s main area of expertise involves equipping, maintaining and operating ski areas: CDA is gradually reducing the number of ski lifts as part of an initiative to streamline its facilities and reduce its environmental impact.
It also secures and grooms some 4,000 hectares of slopes, 40% of which are equipped with artificial snow.
Developing the attractiveness of the French Alps
Compagnie des Alpes strives to support local economies, communities and jobs in the regions it operates in, enabling each surrounding ecosystem to benefit from the positive impacts of its activities through its structural investments.
Each project is developed in close cooperation with the various stakeholders, in order to turn shared goals into a reality and build an attractive ecosystem together.
Complementary expertise
Compagnie des Alpes has adopted a proactive investment policy that goes beyond its core business, aiming to strengthen the appeal of the French Alps.
Maintaining and developing high-occupancy rates in resorts and renovating accommodation is therefore an ongoing focus, through Foncière Rénovation Montagne and the Group’s network of mountain real estate agencies (the first in France).
Since 2018, Group subsidiary Travelfactory, French leader in packaged holidays and mountain accommodation, has boosted marketing efforts and helped win and retain new customers.
Finally, the Group is actively implementing an offensive digital strategy in order to better understand and engage with its customers.